If you imagine for a moment that every individual watching your content has an attention meter, this meter is continuously being drained. However, as new elements hit the screen, such as a new clip, song, or animation, the attention meter recovers a little. This is why many of the more successful content creators on social media use lots of cuts, graphics, and text in their videos.Įssentially, what this does is continuously renew the hold it has on the audiences' attention. This tells platforms such as YouTube that the content you have produced isn't worth pushing up the ranks because people aren't interested. For the most part, the issue may simply be that the way the content has been edited or produced isn't as engaging.įor example, long static shots have been demonstrated to be less effective in holding the audiences' attention. As people click away from your videos, your average view time will go down. The second issue is that the platform itself may end up limiting your exposure. If you can't hold the attention of your audience, then it's unlikely that they will want to continue watching more of your content.
Foremost, this is going to limit your organic growth.
If your audience is clicking away from your videos too quickly, then this could hurt in several ways. A major part of this is to do with how long people are viewing your content.
Getting the initial click is obviously vital however, retaining your viewer's attention is what will ultimately help build an audience.įor instance, YouTube has put a lot of emphasis on engagement. If you're producing video content for social media platforms such as Instagram and YouTube, then attention is extremely important. Adding an animated text overlay can add context, making for more interesting content
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